This book is filled with branding examples and solid information from Sparkman Hazelton Associates, Inc., a 35 year-old award winning design firm. Learn how build and maximize your brand in a world of chaotic and ugly logos.

Learn how to conduct an audit of your brand.
Is your brand doing all it can do to promote and compliment your organization? You need to find out before it can affect your ability to compete. It’s never too late to correct a weak image.

Learn how to write a branding Request For Proposal (RFP).
Your new brand will be the foundation to build your organization’s success. Don’t start the design process with a weak or confusing scope of work.

Learn how to prepare an effective graphics standards manual.
The best graphics standards appear to be the simplest yet they needed a lot of craftsmanship to be effective. Learn the tricks of managing the creation, design, and production of the most effective standards manual. In the new era of standards, the information is online and uses content management for internal and external communications.

See examples of real graphics standards.
In this book there are examples of graphics standards for both private and public sector organizations. The secret of a good graphics standards manual is whether it’s used or not.

Promote and compliment your organization.
Your new brand will be a foundation to promote your organization to the public. Learn how to use it to compliment your company’s image.

See what keeps some brands fresh after 35 years.
It’s all in the design and you’ll know what brings real success and what will defeat it. Learn the pitfalls of being leading edge. It’s a two-sided sword.

The Trade Customs for Print & New Media Design can affect you.
Designers work under guidelines that control the way they do business. Learn how these terms and conditions relate to your organization.